TracStor for investors

Executive summary

TracStor turns every bin, box and shelf into a searchable, labeled location. Users label containers with QR codes from a $27 thermal printer or with NFC stickers that cost cents, add contents by voice or photo in seconds, and find anything with a search that returns the exact bin and its full location path. It runs entirely on the phone, with no account.

Problem: Americans spend about 2.5 days a year looking for lost things, and US households spend $2.7B a year replacing them.¹ More than half of homeowners have no inventory of what they own.²
Beachhead: 16.7 million US households rent a self-storage unit, a record 12.6% of households.³ They pay every month to store things they can't see.
Product: Android app, version 4.0, in early access. Location-first data model (places, floor plans, stacks, bins inside bins), direct printing to Bluetooth label printers, NFC, one-item voice entry, backup and export.
Edge: Private by design (no account, no cloud) and hardware-native (NFC plus direct thermal printing). In our review we found no account-free, Android-native competitor, and no competitor that advertises NFC tags or direct thermal printing.¹⁰
Model: Free core plus a TracStor Plus subscription (family sharing, multiple homes) and label-kit sales. Sync runs through the customer's own Google Drive, so serving costs stay near zero.
Next: Family sharing, Google Play launch, iPhone, then partnerships with storage operators, movers and insurers.

Problem

Storage is cheap; retrieval isn't. People buy totes, shelving and storage units to get things out of sight, and then lose track of them. The usual fixes don't hold up. Marker labels can't list forty items and go stale the moment something moves. Spreadsheets don't get updated from the garage floor. Most inventory apps were built for small-business stock or insurance claims, and they're list-first rather than place-first.

2.5 daysa year the average American spends looking for lost itemsPixie / SSI survey, 2017¹

$2.7Ba year US households spend replacing lost itemsPixie / SSI survey, 2017¹

36%of Americans say their garage is too cluttered to park inCRAFTSMAN / Atomik Research, 2022⁴

53%of homeowners have no home inventory (47% have one)Triple-I / Munich Re, 2023²

Why now

Labels got cheap

A 2-inch Bluetooth thermal label printer that ships with 50 × 30 mm labels sells for $26.99 to $49.99.⁷ NFC stickers cost about $0.54 each in small quantities.⁸ Labeling a whole garage now costs less than one replaced power tool.

Phones listen on-device

Android has shipped an on-device speech recognizer API since Android 12, and Google's on-device speech models keep improving.⁹ Dictating an item works in a basement with no signal.

Everyone has the hardware

91% of US adults own a smartphone.⁶ The camera reads QR codes and the NFC reader is already in most Android phones.

Storage keeps growing

The share of US households renting self-storage rose from 9.0% in 2005 to 12.6% in 2024.³ The US now has more than 50,000 facilities and 2.2 billion rentable square feet.⁵

Market

We size the opportunity bottom-up from households, not from adjacent product categories. Figures are US only.

Segment	Households	Basis	At $39 / yr
Beachhead: households renting self-storage	16.7M	SSA 2025 Demand Study³	$650M
Core: homeowners with no home inventory	≈ 46M	53% without an inventory² × ≈ 87M owner households (132.4M³ × 65.7% homeownership¹¹)	$1.8B
Broad: all US households with a smartphone	≈ 120M	132.4M households³ × 91% smartphone adults⁶	$4.7B

The $39 a year is our planned TracStor Plus price, in line with consumer peers such as Under My Roof at $34.99 a year and BoxQR at $100 a year.¹⁰ These are illustrative revenue pools, not forecasts. The rows overlap, and the broad row ignores platform split until the iPhone version ships.

Adjacent spend shows how much people already pay to deal with their things. US self-storage is an industry of about $40B a year¹², and about 11.8% of people in the US move every year¹³, the moment they're most willing to label everything.

Product

TracStor 4.0 is a working Android app, built and tested on a real multi-location inventory. What sets it apart:

Location-first

Nested places, floor plans drawn to scale with areas, stacks, and bins inside bins. Search returns the full location path, not just a list entry.

Unit #214 › Back left › Stack A › 2nd from top

Hardware-native

Prints labels straight to Bluetooth TSPL thermal printers and reads and writes NFC tags. Labels leave the location off, so moving a bin never means reprinting.

Fast capture

One-item voice entry (the words said become the name), photo-first adding, and just-added items pinned to the top for quick fixes.

Private and durable

No account, no analytics. Full backup to a ZIP with CSV exports, 30-day undo, and a start-up integrity check. It works offline.

Full feature list →

Competition

The category splits into business inventory tools (Sortly, Snipe-IT, Encircle), Apple-only home inventory apps (Under My Roof, Nest Egg), and cloud QR-box apps (BoxQR, SnapFind). TracStor is the only one we found that combines account-free privacy, an Android-native app, NFC and direct label printing.

App	Platforms	Account / cloud	NFC tags	Thermal printing	Price	Focus
TracStor	Android (iPhone planned)	None needed	Yes	Direct, Bluetooth TSPL	Free in early access	Home, garage, storage
Sortly	iOS, Android, web	Required	Not advertised	Not advertised	Free (100 items); paid from $49/mo	Small business
Under My Roof	iPhone, iPad, Mac	None (iCloud)	Not advertised	Not advertised	$34.99/yr	Home inventory, insurance
Nest Egg	iOS	None (optional Dropbox)	Not advertised	Not advertised	$6.99	Home inventory
Itemtopia	iOS, Android, Mac, web	Cloud sync	Not advertised	Not advertised	Subscription	Home inventory, warranties
BoxQR	Web, iOS	Required	Not advertised	Not advertised	Free (10 bins); $100/yr	QR box labels
SnapFind	iOS, Android	Cloud	Not advertised	Not advertised	Free tier	AI photo + QR labels
Homebox	Self-hosted web	Your own server	Not advertised	Not advertised	Free, open source	Homelab inventory
Encircle	iOS, Android	Required	Not advertised	Not advertised	From $285/mo	Restoration contractors

From each product's public website and app store listing, reviewed October 2026.¹⁰ “Not advertised” means we found no mention of it, not that the feature is impossible.

Business model

Planned. TracStor is free during early access; pricing below is our current plan and will be tested before launch.

Free

One home, unlimited bins and items, labels, NFC, search, backup. Free stays genuinely useful, because word of mouth starts with it.

TracStor Plus

About $39 a year. Family sharing, multiple homes and storage units, printable label packs, priority support. Sync uses the customer's own Google Drive, so there is almost no serving cost.

Label kits

Pre-encoded NFC stickers and label rolls sized for the printers TracStor supports, sold in-app and with partners.

Partnerships (later)

Self-storage operators: TracStor for tenants as a move-in perk, co-branded labels, “what's in my unit” before the drive.
Movers: label at packing, scan at unpacking.
Insurers: a photo inventory that already exists before a claim, with exports.

Traction

Early and honest: TracStor is product-complete for its first use case and in early access. No revenue yet.

4.0current version, shipped October 2026

40+versions released to test phones

48product decisions documented, each with its reasoning

45automated on-device tests, plus unit tests, run on every release

In daily use on a real inventory across several rooms and closets, which drives the roadmap.
Over-the-air update pipeline for testers: we publish a build and test phones install it the same hour.
Tested end to end with a consumer thermal label printer (Clabel CT221B).

Roadmap

Stage	What ships	What it proves
Now	Android early access, invite-only; OTA test builds	Retention: do people keep adding bins after week one?
Next	Family sharing via Google Drive; Google Play listing; TracStor Plus	Willingness to pay; households with two or more active users
Then	iPhone app; label kits; multiple homes and storage units	Cross-platform households; attach rate for kits
Later	Storage operator, mover and insurer partnerships	Distribution at the moment of need

Team

Bryan Annas

Founder

Designed and built TracStor end to end: the Android app, label printing, NFC, backup, and the update pipeline. Runs a real multi-location inventory on it every day.

Talk to us

For the deck, a live demo on a phone and a label printer, or early-access builds for your own garage, write to:

investors@tracstor.com

Sources

Pixie, “Lost and Found” survey by Survey Sampling International, n=1,700+, PR Newswire, May 2, 2017. prnewswire.com. Vendor-sponsored.
Insurance Information Institute, 2023 Triple-I/Munich Re Consumer Survey: 47% of homeowners have prepared a home inventory. iii.org
Self Storage Association, 2025 Self Storage Demand Study: 12.6% of US households (16.68M of 132.4M) rented a unit in 2024, up from 9.0% in 2005. selfstorage.org
CRAFTSMAN / Stanley Black & Decker survey by Atomik Research, n=2,004, Sept–Oct 2022. stanleyblackanddecker.com. Vendor-sponsored.
StorageCafe (Yardi Matrix data), “Self Storage Industry Trends”, August 2026: 50,000+ facilities, 2.2B+ rentable sq ft. storagecafe.com
Pew Research Center, Mobile Fact Sheet, published November 2025: 91% of US adults own a smartphone. pewresearch.org
NIIMBOT B1 label printer, official store, $26.99 sale / $49.99 regular, October 2026. niimbots.com
GoToTags NTAG215 25 mm sticker, $0.54 each at 10 units, October 2026. gototags.com
Android API 31 (Android 12): SpeechRecognizer.createOnDeviceSpeechRecognizer(). developer.android.com; ML Kit GenAI Speech Recognition (on-device). developers.google.com
Competitor websites and app store listings, reviewed October 2026: Sortly, Under My Roof, Nest Egg, Itemtopia, BoxQR, SnapFind, Homebox, Encircle.
US Census Bureau, Housing Vacancies and Homeownership, Q4 2025: homeownership rate 65.7%. census.gov
IBISWorld, Storage & Warehouse Leasing in the US (primarily self-storage), 2026 estimate of about $40B. ibisworld.com
US Census Bureau, American Community Survey 1-year estimates, 2024: 11.8% of people moved. census.gov